Influence is a complex process in the development sector. We have known this for some time – the work of the RAPID programme at ODI on understanding how evidence influences policy is very clear on this. But the wider socio-economic system within which development cooperation is embedded is no less difficult to influence. Many corporations, especially [...]
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Facebook, social media and the complexity of influence
Posted in Campaigns, Communications, Evaluation, Influence, Knowledge and learning, Leadership, Networks, Strategy on February 20, 2012 | 5 Comments »
